When collecting PII for research that may also be used for non-research activities, inform data subjects of any non-research use prior to data collection and obtain their consent for any non-research activity. Competition with other companies can be one of the most difficult situations in which to adhere to an ethical code. The Association’s Standards Committee is available to address any complaints and alleged breaches of the Code. Ensure that any potential conflicts are disclosed and resolved before any research engagement. Respect the rights and well-being of data subjects and make all reasonable efforts to ensure that data subjects are not harmed, disadvantaged or harassed as a result of their participation in research. Client – Any individual, organization, department or division, internal or external that requests, commissions or subscribes to all or any part of a research project. Additional review was completed by Grant Benson, Patrick Glaser, Paul Richard McCullough, Anni… Abstract ethical ideas sound good on paper, but it can be difficult to put these ethical codes into practice. Should the Committee be aware of circumstances where the risk of reputational damage to the profession warrants, the Committee may initiate its own investigation. Passive data collection – The collection of data by observing, measuring, or recording a data subject’s actions or behavior without direct interaction with the data subject. This Code presents the fundamental, overarching principles of ethics and professionalism for the industry. Limit data collection to what is necessary for the specific research and analytics purposes. Sensitive data – Specific types of PII that local laws require be protected from unauthorized access to safeguard the privacy or security of an individual or organization to the highest possible standards. Subcontractor – A service provider executing any element of a research or data analytics project on behalf of another entity. Upon request, permit data subjects to access, correct or update any PII held about them. It uses the statistical and analytical methods and techniques of the applied social, behavioral and data sciences to generate insights and support decision-making by providers of products, services and ideas, also including governments, non-profit organizations and the general public. [2] The Insights Association is a founding member of the Global Research Business Network (GRBN). Act with high standards of integrity, professionalism and transparency in all relationships and practices. Name and contact information of complainant, Name and contact information of alleged violator(s). The Code is not intended to be, nor is it, an immutable document. The American Marketing Association (AMA) offers a concise ethical code to be embraced by the marketing community. The Code covers the use of generally accepted and emerging methodologies and encourages the use of methodologies best suited to the research or business problem at hand. Comply with all applicable international, national, state and local laws and regulations, and local codes of conduct with respect to PII and the local variations in the definition and requirements for sensitive data. Marketing goods or services that do not exist is completely unethical, along with deceitful methods of gaining favor such as bribes or kickbacks. In other jurisdictions, like the EU, sensitive includes racial or ethnic origin, health records, sexual orientation or sexual habits, criminal records, political opinions, trade association membership, religious or philosophical beliefs, location, financial information, and illegal behaviors such as regulated drugs or alcohol. Obtain the data subject’s consent for research participation and the collection of PII or ensure that consent was properly obtained by the owner of the data or sample source. Depending on applicable law and regulation, particularly with consent for children or other vulnerable individuals, such consent may need to be verifiable. When using secondary data for research that includes PII, researchers must: Researchers must take special care when conducting research with children and other vulnerable individuals. Respect the data subjects and their rights as specified by law or by this code. Definitions of the age of a child vary substantially and are set by national laws and self-regulatory codes. For purposes of this Code, the term “researcher(s)” shall refer to all of the individuals aforementioned. Not permit their name or that of their organization to be associated with the publishing of conclusions from a research project unless those conclusions are adequately supported by the data. Honor all data subject requests that their data not be used. The definitions of sensitive data vary by jurisdiction.
Both the client and the researcher have a responsibility to ensure that published results are not misleading. Ensure that the use is compatible with the consent obtained when the data was collected. In such situations, the researcher must obtain the data subject’s consent to share PII for re-contacting purposes. Secondary data – Data collected by another party, whether for a research or non-research purpose, and subsequently used in research. Respect the right of data subjects to refuse requests to participate in research. In the EU, a child is defined as being age 16 and under with derogations permitted for member states to set different age definitions. Obtain verifiable consent from a parent or legal guardian for children or other vulnerable individuals when required. Ensure that the findings they release are an accurate portrayal of the research data, and that careful checks on the accuracy of all data presented are performed. If the Committee determines that a breach may have occurred, the alleged violator is provided with a written description of the complaint including supporting documentation, naming the Code provisions allegedly violated, and the name of the complainant. A complete complaint will be adjudicated within 20 business days, resulting in dismissal to sanction to request for remedial action to prevent recurrence. The word “should” indicates a recommended practice. The Association’s Standards Committee is available to address any complaints and alleged breaches of the Code. Inform data subjects if there are any activities that will involve re-contact. Ensure that the findings they release are an accurate portrayal of the research data, and that careful checks on the accuracy of all data presented are performed. PII can include information such as name, social security number, date and place of birth, mother‘s maiden name, biometric records, photographs, sound or video recording, and other information that is linked or linkable to an individual, such as medical, educational, financial, and employment information. The Code has been organized into sections describing the responsibilities of members. The Committee’s decision may be appealed to the Insights Association Board of Directors.
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